Join us in celebrating Zhang YuHua known as Xixi on her remarkable ten-year journey. It was a legacy of creativity that has left an indelible mark on the world of design. Let’s get to know Xixi and what she thinks about working at Vortex Global Media!
Q1:Can you share the story of how you joined Vortex Global Media and what motivated you to join the company?
A: 当时刚好打算从重庆回成都工作，刚好Vortex Global Media在招聘设计师。
T (English):At the time when I was planning to transition from Chongqing to Chengdu for work, Vortex Global Media happened to be recruiting designers.
Ｑ2：Can you highlight some key projects or achievements that you are particularly proud of during your tenure?
Ａ：在ＳＥＡＧＭ期间改版了Vortex Global Media的logo，设计了吉祥物，参与每一次项目改版，其次目前Vortex Global Media能看到的所有产品图，有90%都是我做的。
T (English): During my tenure at Vortex Global Media, I redesigned the Vortex Global Media logo, created a mascot, and participated in every project redesign. Currently, about 90% of the product images visible on Vortex Global Media are my creations.
Ｑ3：In what ways has Vortex Global Media supported your professional development and growth?
Ａ：如果说哪些方面的支持，我想最重要来源于领导对我工作的肯定，以及鼓励我们不断学习提升自己。
T (English): Vortex Global Media has supported my professional growth by acknowledging my work and encouraging continuous learning and self-improvement.
Ｑ4：How would you describe the team dynamics within the design department at Vortex Global Media?
Ａ: ＳＥＡＧＭ成都设计团队是一个保持开放合作的状态，我们会共享最新设计趋势，一起研究有趣的设计项目，汲取对方优点。
T (English)：The Vortex Global Media Chengdu design team maintains an open and collaborative atmosphere. We share the latest design trends, collaborate on interesting projects, and learn from each other’s strengths.
Ｑ5：Can you share an example of a successful collaboration or project that involved teamwork?
Ａ：比如ＳＥＡＧＭ v5版本，我们在v5的设计花了很多心思，根据用户需求设计简洁美观的页面，新增很多新的用户体验，例如暗黑模式的设计。在设计过程中，我们进行多次讨论调整，用领导的话说就是设计师都是强迫症患者，我们需要不断的解决能涉及的全部问题与细节，不断优化更好的界面。
T (English)：For example, during the design of Vortex Global Media V5, we dedicated a lot of effort to create a clean and visually appealing interface based on user needs. We introduced new user experiences, such as the design of a dark mode. Throughout the design process, we engaged in multiple discussions and adjustments to optimize the interface.
Xixi with her team during the Quarter 3 Team Bonding Event
Ｑ6：How would you define the unique aspects of Vortex Global Media’s company culture that have kept you engaged over the years?
Ａ：ＳＥＡＧＭ一直鼓励员工保持学习，在工作后学习这件事变得非常珍贵。而Vortex Global Media却愿意给予员工学习机会，比如购买相关书籍提升自己，我们设计组定期内部学习培训等。
T (English)：Vortex Global Media encourages employees to keep learning, making post-work learning a precious aspect. The company provides learning opportunities, such as purchasing relevant books for employees and conducting regular internal training sessions for the design team.
Ｑ7：Can you share a professional or personal learning experience that has significantly impacted your career?
Ａ：在此之前学习工作都非常顺利，但是刚到Vortex Global Media由于对游戏产业不够了解，经常在工作中有挫败感，在后面长期的工作中，坚持不断完善自己，比别人花更多的时间去学习，这个过程我是非常记忆犹新。
T (English)：Before joining Vortex Global Media, my learning and work experiences were smooth. However, my lack of understanding of the gaming industry caused frequent frustrations at the beginning. Over time, I persevered, constantly improving myself, dedicating more time to learning, and this process remains vivid in my memory.
Ｑ8：How do you see the role of a designer in shaping the employer brand and what are your aspirations for the future?
Ａ：对于很多人来说设计就是做图的，但是我不这么认为。一个品牌的发展，设计非常重要。一个成熟的设计师，并不是熟练使用软件做好看的图，美观只是设计师需要做到的基本东西，而我们更多需要探讨在设计中保持好奇心，敏锐洞察力，细致入微的追求，以及重视内容传达和风格定位等。对于未来的期望，我希望用一个词语形容，那就是“理解”。只有理解，设计才会有方向。
T (English)：For many, design is often considered as creating graphics, but I don’t see it that way. In the development of a brand, design is crucial. A mature designer is not just proficient in using software to create visually appealing graphics; aesthetics are merely the basics that designers should achieve. Instead, we need to explore how to maintain curiosity, keen insight, a pursuit of intricacy, and a focus on content communication and style positioning in our designs. As for future expectations, I would like to describe it with one word: “Understanding.” Only through understanding can design have direction.
Ｑ9：Are there any lessons you’ve learned that you wish you knew when you first started?
Ａ：刚开始做设计的时候，做了一件事我现在也觉得很好，就是”我的100天“，每天模仿一个案例，100天后就可以看到明显变化。
T (English)：When I started designing, one beneficial thing I did was a “My 100 Days” challenge. I imitated a design case every day, and after 100 days, I noticed significant improvements.
Ｑ10：Are there any events or milestones that worth mentioning during your tenure in Vortex Global Media.
Ａ：我觉得是自己心态的变化，以及对设计的理解的变化
T (English)：The most significant memories are about how my way of thinking changed and the evolution of my understanding about designing.
That was Xixi’s extraordinary decade-long journey at Vortex Global Media, shaping design with creativity and leaving an enduring legacy! Cheers to a future abundant with continued success and innovative accomplishments!
Interested in joining the Vortex Global Media family? Submit your application here.
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