Working at Vortex Global Media introduces you to a diverse pool of talented and passionate individuals that bring value to the organization. One of them is Andrew Bastian, a senior video content editor from the marketing department. Andrew and his team are the people behind Vortex Global Media’s social media presence through the success of its TikTok account.
Let’s get to know Andrew and what’s inside his mind about working at Vortex Global Media!
Q. Tell us about yourself; what do you usually enjoy doing during your free time?
A. I enjoy “doing nothing” and find pleasure in mindless hiking, riding motorcycles, or simply sitting in silence for hours. Allowing myself to wander aimlessly without a specific destination or purpose in mind brings me a profound sense of peace. I guess, I find contentment in the serenity of nothingness.
Q. How and when did you start your career with Vortex Global Media?
A. I started my career here in May 2020, and I have always had a keen interest in technology, gadgets, and video games. Therefore, I decided to explore opportunities in the gaming industry.
Q. What’s the most interesting thing you’ve learned since you started working here?
A. Throughout my career, I have consistently been involved in the technical and creative aspects of production, excelling in the ability to “make things work.” However, in my current role, I have expanded my skills to encompass a deeper understanding of the content and strategy aspects of marketing, focusing not only on “making things work” but also on comprehending “why and how things work.”
[L to R] Kelvin, Patrick, Raymond, and Andrew
A. So far, my team and I have grown TikTok to 150k followers in just 6 months, which has now reached a current count of 320k followers. Additionally, within a span of 21 months, Vortex Global Media TikTok has garnered over 70 million views.
However, the greatest achievement for me lies in the passionate and motivated people I have had the pleasure of meeting and working with. Working alongside these individuals has taught me invaluable insights into the gaming industry, content creation, and social media marketing. These valuable experiences and skill sets will be my most significant takeaway and achievement from this journey.
Q. As the Senior Video Content Editor, how would you describe your creative process?
A. Content exists because of its community, so understanding your audience is crucial. Untargeted content is like unwanted ads. As a video editor, I believe that every video should provide something valuable for viewers to take away, whether it’s educational, inspirational, or simply a moment of joy. A well-crafted video has the power to impact or uplift a person’s mood by the end of it.
Q. What is your vision for creating future content for Vortex Global Media?
A. My vision is centered around how the content created by my team and me can bring value to Vortex Global Media as a company. Brand Awareness and Social Media Presence, Lead Generation, SEO and Organic Traffic. By focusing on these areas, my team and I aim to contribute to Vortex Global Media’s overall success by leveraging the power of content creation.
Being that person whom you can rely on to make things work for the team, it is exciting to see what’s in store for Andrew with regards to his vision for the organization’s brand.
Want to be a part of the Vortex Global Media family? Send your application here.
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